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Books and Ebooks



As an author and collaborator on nearly two dozen books, Gwen has made a name for herself as a skilled writer who crafts compelling, informative texts. Some of her work includes:


The Complete Idiot's Guide to Business Plans, Second Edition, Alpha Books, co-authored with Sue Johnson.


The Complete Idiot's Guide to Business Plans Plus, Alpha Books, co-authored with Sue Johnson 


Life: The Reader's Digest Version, Reader's Digest, contributor/co-author. 


Choose Not to Fail, PonderWhy, Inc., ghostwriter for Peter Jerkewitz. 


The Business Case for Diversity, DiversityInc, co-author. 


Duke's Tails: Duke Finds a Home, Bush Brothers & Company, ghostwriter for Duke, the Bush's Baked Beans spokesdog. 


More information and samples upon request. 





Gwen has written for many leading magazines and web sites, including:


Crain's New York Business

The Chicago Tribune


Investor Relations

Ladies' Home Journal

The Los Angeles Times Magazine (A PBS property)



Small Business Computing

USA Weekend

Woman's Day


And many others. See samples of her work here







Today, smart companies are investing in content like never before. For years, Gwen has been at the forefront of this movement, working with some of the world's most respected companies to create content campaigns including white papers, ebooks, articles, blogs, social media content, videos, and other information vehicles Her background as an entrepreneur and corporate manager developed a strategic approach that she brings to every project. Contact Gwen for more information and samples. 

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